Journalism and Public Relations

Students will:

1. Demonstrate proficiency in various types of professional writing.
2. Demonstrate an understanding of the legal and ethical issues in the field of journalism or public relations.

Media Studies

Students will:

1. Demonstrate knowledge, appreciation and understanding of major Mass Media.
2. Demonstrate the ability to critically analyze and research Media Program Content (within an ethical framework/perspective).
3. Demonstrate knowledge and understanding of Scriptwriting Formats for various Mass Media applications.
4. Demonstrate the ability to create and compose Media Programming projects.
5. Demonstrate knowledge and understanding of the Technical Production process for Media.
6. Apply classroom instruction and acquired skills through successful completion of a Production Portfolio and/or Field Internship.

Publications/Visual Communications

Students will:

1. Compile, display and orally support a portfolio of work in a Portfolio course that will compare favorably with students completing a similar program of study in the region.
2. Satisfactorily perform business (marketing, promotions and/or public relations), copywriting, graphic design, media or photography skills in an off-campus internship that will compare favorably with students completing a similar program of study in the region.
3. Design and produce a Yearbook 2010-2011 (Talisman) that will compare favorably with students completing a similar project nationally.