Turn Creativity into a Career in Marketing
Marketing is where creativity meets strategy. At Friends University, you’ll learn how to understand human behavior, build compelling campaigns and connect products and services with the right audiences, all while getting your bachelor’s degree in marketing.
Start your future in marketing.
Program Highlights
A Marketing Degree Built for Today’s Business World
A degree in marketing from Friends University prepares you for a wide range of careers by developing the critical thinking, communication and important analytical skills needed in today’s fast-changing marketplace. You’ll learn how to combine traditional marketing principles with modern digital strategies to create impactful campaigns and drive business growth.
Fundamental Marketing Theory
Build a strong foundation in core marketing principles, including product development, pricing strategy, promotion, and distribution. Learn how organizations bring ideas, goods and services to market effectively.
Key Marketing Concepts
Gain hands-on experience in market research, consumer behavior, branding, advertising and sales strategy. Learn how to develop new products, analyze data and build long-term customer relationships.
Career Services
Receive personalized career guidance, resume support and internship opportunities designed to help you transition from the classroom to your first marketing role.
Graduate with Industry-Recognized Digital Marketing Certifications
As part of the Marketing B.S. program, students gain access to industry-leading digital marketing training integrated directly into the curriculum.
Through this pathway, you’ll graduate with:
- Certified Digital Marketing Associate (CDMA) from the Digital Marketing Institute (DMI)
- Associate Professional Certified Marketer® (APCM®) – Digital Marketing from the American Marketing Association (AMA)
Unlike traditional programs, these certifications are embedded into your coursework, meaning you graduate with verified, resume-ready credentials with no additional testing required.
This accreditation ensures that your education aligns with real-world marketing skills employers are actively seeking, including social media strategy, content marketing, analytics, and digital campaign execution.
Program Outcomes
Students striving for a business marketing degree will learn not only traditional marketing principles, but also how to apply techniques to today’s global marketplace, including digital markets.
- Understand the role of product, price, placement, promotion and distribution in planning and implementing a marketing strategy.
- Conduct, analyze and communicate market research in order to identify a need; develop a product, service or experience; and plan and implement a subsequent marketing strategy.
- Understand and leverage human behaviors with regard to marketing strategies.
“Working with the Friends University marketing students was an enriching experience!”
Brooke Rowzee, Director of Exhibits; Exploration Place Read More
“The education team appreciated the feedback from the students. Some of the changes they suggested have already been implemented in our School’s Out Edventure Camps, such as increasing student engagement. ”
Chris Flippo, Senior Director of Education; Exploration Place Read More
“I was impressed with the thorough presentations of the students and the number of usable ideas that were generated – some suggestions were implemented the same day!”
Erin Manning, Director of Marketing and Special Events; Exploration Place Read More
“Our partnership with the Friends University marketing program was a fun and rewarding experience. The experience of our staff met with the enthusiasm and fresh perspective of the students, creating a fertile ground for mutual learning.”
Adam Smith, Exploration Place; President and CEO Read More
Questions and Answers
Frequently Asked Questions About the Marketing Degree
Below are a few frequently asked questions we typically get from students who are interested in getting their bachelor’s degree in Marketing at Friends University.
What can you do with a marketing degree?
Graduates with a marketing degree pursue a wide range of careers, including roles in digital marketing, brand management, social media, market research, sales and advertising. Marketing professionals work in nearly every industry, helping organizations connect with customers and grow their business.
Does this program include digital marketing?
Yes. The Friends University marketing program includes a strong focus on digital marketing, including areas such as social media strategy, content marketing, analytics and campaign planning. Students graduate with real-world experience in modern marketing practices.
Will I earn any certifications with this degree?
Yes. Students in the program graduate with industry-recognized certifications from the Digital Marketing Institute (DMI) and the American Marketing Association (AMA). These credentials are built into the curriculum and do not require additional testing or coursework beyond the degree program.
Is a marketing degree a good career choice?
Marketing is a versatile and in-demand field that combines creativity, strategy and data analysis. With businesses increasingly focused on digital channels, graduates with marketing skills and certifications are well-positioned for a wide range of career opportunities.
What makes the Friends University marketing program different?
The Friends University marketing program combines foundational business education with modern digital marketing training and built-in industry certifications. This approach ensures graduates leave with both a degree and practical, job-ready skills that align with current employer expectations.
Featured Faculty
Sean Cash
- Assistant Professor of Marketing; Assistant Chair: Outreach
- M.B.A., Webster University